Showcase Pitch
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Business Overview:
Software/B2B in Enterprise Marketing Management Sector
Located in San Francisco, US West
CEO is Daniel Kuperman
Pre-revenue
Offering In Development, < 10 Employees
Pitch:
OVERVIEW:
Aprix Solutions is an online platform for marketing management that helps mid-sized marketing departments plan their campaigns, manage workflow and collaborate online. A central marketing dashboard, improves productivity and reduces marketing costs.
Forrester Research estimates the enterprise marketing management space to be $5.5 billion by 2013. IBM (which acquired Unica for $480 MM) and Teradata (just acquired Aprimo for $525 MM) have both stated this is a $5 billion market opportunity.
Aprix Solutions has an elegant, easier to use interface, is priced with the mid-market in mind, and is being developed with the vision of becoming an open platform for integration with complementary solutions (much like AppExchange for Salesforce).
We are now in private Beta with a handful of companies giving us feedback. A public release is expected late February.
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