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Advice about Pitching Your Product/Service

TheFunded.com Advice

Posted by E=mc2 on 2012-05-16

PUBLIC:

One time I went to a 'fast pitch' speed dating event between investors and entrepreneurs. We were given one minute to tell investors what we did and how we were going to make money. As I waited my turn, I noticed that entrepreneur after entrepreneur would get up and completely failed at communicating exactly that. So much of what they said made ABSOLUTELY NO SENSE. Why? I'm not a tech geek, but I do know a bit about business. Well, why is this important? Because most investors, while they may be tech savvy, are also business oriented and for the most part, NOT TECH GEEKS.

Another problem with the entrepreneurs - they were also mostly POOR speakers, often looking down at their shoes. Well, NOBODY LIKES SHOE GAZERS. Public speaking is essential at being able to get your message across! If you want someone to invest in your product, you must be CONFIDENT. Standing there nervously stammering what you are trying to do, well, that is not going to inspire anyone to invest in YOU. Even if you think you have the most compelling product/service in the universe. If you come across as a social mis-fit, ugh. Do your pitch first before a mock audience if you must or get coaching. This is really important.

And also, DON'T GO FAST!! If you have so much information, don't run at the mouth. I noticed again, that because they were limited to a minute, they tried to speak AS FAST AS THEY COULD. When you do that, you end up with an audience who could NOT follow a word you said and again, completely MISSED your message.

When I got up to speak. I kept it short, to the point, I spoke TO the audience AND I spoke SLOWLY and CLEARLY with NO GEEK TALK. When I finished, unlike the other entrepreneurs, I was flooded with cards from investors.

So my advice. Keep your pitch short and simple (KISS) Leave them wanting more because if they want to talk to you, you'll have stuff to tell them.

I know this sounds really obvious, but judging from the amount of entrepreneurs who got up (there were close to 100) they all, for the most part, did all of the above. Except me!!

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