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Won't Waste Your Time, Don't Waste Theirs

Fund: Union Square Ventures

Posted by docnerd on 2011-03-18

PUBLIC:

I talked with Christina Caccioppo a couple of times, and was frustrated that she didn't really understand anything about our product or model, nor did she seem at all interested in getting a better understanding of it.

But I soon recognized that this wasn't her fault at all, but mine. She was coming to our discussion with a simple mission of sorting out good deals from bad according to a very well known set of principles and requirements. Our company was obviously not a great fit, a fact which I ignored because I was still interested in Union Square in theory, and I didn't mind getting some casual pitching practice even if the fit wasn't right.

In the end I felt like I had wasted her time. What I first took as an abrupt and dismissive attitude from Christina was simply efficient honesty.

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