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Smart Investors, Legitimate Process, Fair Terms

Fund: GRP Partners

Posted by sbceo on 2009-10-27

PUBLIC:

We met Mark Suster through a mutual friend and also from VentureNet last fall. He went right to the basics of market opportunity and team. No time wasted on insignificant details. He immediately traveled to spend two days with our team, including spending one-on-one time with our engineers. Their diligence process was very thorough, and included interviewing customers and prospects. Mark and Steven have a low tolerance for BS. But they're smart and well-connected, and they're guys you want in your court. They negotiated with us fairly during difficult market conditions and did not overly exert their leverage. We had multiple financing options, but it was a consensus across our board to go with GRP. Post-investment, Mark has continued to work hard, travel to meet with us, make high-quality introductions, actively promote the company, and generally work like they're still trying to win the deal. We can reach him nearly 24/7 on any issue that's important to the company. No regrets here. Building a company in partnership with investors is difficult. Mark is still an entrepreneur at heart, and GRP's value add is real as a result.

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