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Good Process, Good Outcome

Fund: GRP Partners

Posted by endicott on 2008-05-01

PUBLIC:

GRP came into our company at the seed round stage, with Steven Dietz joining our board. Very direct, very intelligent, very helpful. From the beginning, he has been a source of excellent advice. He guided me through a gnarly issue with a potential seed round investor who had unrealistic expecations of board participation. He gave excellent advice in the area of early-stage cap table management, aligning management team incentives with the desired outcome (a solid A round pre-money valuation). He wisely encouraged me to slow down the pace of product extensions so as not to get too far ahead of ourselves.

At the A round, Steven was a tireless advocate on our behalf, starting with his support within GRP and helping us find a second syndicate partner to join in the $7M A. By the time the process was over, we had 4 VC's chasing that second spot-- in large part because of GRP's active support.

Others within GRP have also helped, especially Mark Suster, who made some key VC introductions.

The GRP team has proven extremely helpful on a number of fronts, and I look forward to his guidance as we progress.

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