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Interesting Kind of "Retail Smart"

Fund: GRP Partners

Posted by scottdunlap on 2008-03-31

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I hadn't heard of GRP before pitching them our Series C. They all came to the first meeting and dug in deep. They are an interesting mix of skills - the Stephens understand broader retail trends, while Mark Suster went right into bounce rates, visit times, and details. They low-balled the valuation (the lowest of 12 VC's we talked to), and cited that as the reason they didn't want to invest.

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