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Collect Metrics to Set Expectations

TheFunded.com Advice

Posted by wwjd on 2007-08-18

Tags: Preparation Materials Metrics

PUBLIC:

One of my largest challenges in fund raising is determining what is "normal" and setting my expectations accordingly. I proposed that we collect metrics by partner on some of the more standard aspects of pitching and closing a deal. Granted, deal quality, firm expertise, market conditions, and a thousand other variables affect funding. However, by specifically outlining practices and behaviors of firms and partners during and after the pitch process, we can greatly improve the effectiveness of our time and efforts in fundraising. As an example, if we know that for firm X and partner Y, it takes on the average of 4 weeks and 6 phone calls to get a yes/no response, then it makes it much easier to know when the firm is either hot on an idea or when it is time to just move on. (See the private section for a list of proposed questions and answers.)

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