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4.1 
TAG: Market
Marketing Budget?
TheFunded.com Discussion
Posted by Anonymous on 2011-08-31
Tags: Marketing
Could Anyone Recommend Me Any VC/Angel Funds Focusing on the Latin American Market?
TheFunded.com Advice
Posted by fundraising on 2011-07-16
Tags: Market Latin America
Product in the Market and Almost Profitable Valuation?
TheFunded.com Discussion
Posted by Anonymous on 2011-05-26
Tags: Valuation Product Market
Startup Marketing What Worked Best for You?
TheFunded.com Discussion
Posted by Anonymous on 2010-07-06
Tags: Operations Marketing
Publicist vs. Marketing Firm
TheFunded.com Discussion
Posted by Anonymous on 2010-01-15
Tags: Operations Public Relations Marketing
Valuations in Current Market
TheFunded.com Discussion
Posted by Anonymous on 2010-01-05
Tags: Venture Business Valuation Market
Sales and Marketing Plan
TheFunded.com Discussion
Posted by Anonymous on 2009-06-13
Tags: Operations Sales Marketing
Thoughts on Ideas for Organic Growth
TheFunded.com Discussion
Posted by Anonymous on 2009-06-14
Tags: Operations Market Conditions Partners
Can We as Entrepreneurs Change the VC Process? How about a VC Revolution?
TheFunded.com Discussion
Posted by Anonymous on 2009-04-28
Tags: Venture Business Market Conditions
Logo
TheFunded.com Discussion
Posted by Anonymous on 2009-04-22
Tags: Operations Marketing
Product Launch
TheFunded.com Discussion
Posted by Anonymous on 2009-03-19
Tags: Operations Marketing Advisor
Calpers Pulling Out..?!
TheFunded.com Discussion
Posted by Anonymous on 2009-03-10
Tags: Venture Business Market Conditions Limited Partners
How Do I Sell Shares of My Previous Venture to Fund My New One?
TheFunded.com Discussion
Posted by Anonymous on 2009-03-09
Tags: Funding Sources Equity Private Equity Secondary Markets
Combined Brands: is It Possible?
TheFunded.com Discussion
Posted by Anonymous on 2009-02-24
Tags: Operations Marketing Intellectual Property
Exporting: Why and How
TheFunded.com Discussion
Posted by Anonymous on 2009-02-15
Tags: Operations Sales Marketing
Sources for Reputable Software Market Research on Strategic Growth Options/Future?
TheFunded.com Discussion
Posted by Anonymous on 2009-02-04
Tags: Operations Market Research
Outside USa Investments
TheFunded.com Discussion
Posted by Anonymous on 2009-01-29
Tags: Venture Business Market Conditions
Re Position Now?
TheFunded.com Advice
Posted by Bruce Kasanoff on 2009-01-27
Tags: Preparation Strategy Marketing
In the middle of trying to launch a start-up (The Goal Mine), the deepening downturn has pulled me back to a practice (Now Possible) that has become more timely than ever: re-positioning companies.
As I look around the entrepreneurial landscape, what surprises me is how little substantive re-positioning has occurred... yet. The world has shifted, dramatically. The rules have changed. And yet most firms are pretty much still pitching the business model they developed before last fall. 95% of the time, that's not going to work.
This new world creates its own opportunities. All is not gloom and doom, unless you fail to acknowledge how much the rules have changed. Rents are going down. Lots of talent is available. People are willing to take chances (largely because they have no choice.) But at the same time, everyone has both hands on their wallet.
How should your firm re-position itself today? Whatever you decide, that decision should ripple quickly through your pitches, your sales materials, your product/service offerings, and even your pricing sheet.
One thing to keep in mind: hope is not a strategy. Hoping you'll get funding and find customers even though you did not change your positioning, well, that's not much of strategy. Basically, the entire world is taking a 50% pay cut. So what do you do differently?
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